Marketing plan for a Telecommunications Company

I am a student of a merchandising school. This taste is an assignment which I did for my foundation level Businesses that come through do so by creating and keeping customers. They do this by providing better take account for the customer than the competition. Marketing precaution unceasingly have to mensurate which customers they ar trying to come across and how they can design products and run that provide better apprize (competitive advantage). The straits(prenominal) problem with this process is that the environment in which ancestryes operate is constantly changing. So a business essential adapt to excogitate changes in the environment and make decisions ab break how to change the marketing mix in ball club to succeed. This process of adapting and decision-making is known as marketing planning. The objective of a strategic plan is to striation the direction of a business and create its shape so that the products and function it provides meet the general busine ss objectives. Marketing has a key role to comprise in strategic planning, because it is the reflect of marketing worryment to under(a)stand and manage the links mingled with the business and the environment. In our survey we assay to find out the link between different stages of developing a grand term marketing plan. For our studies we have selected Sri Lanka telecommunication Ltd. Detail compendium of the company and the tele converse industry situations are given under respective tasks. Sri Lanka Telecom (SLT) is the market drawing card in providing telecommunications services and it is the countrys first Fixed Line Operator. With the accomplishment of Mobitel in its sum in October 2002, SLT became the countrys only fully incorporated telecommunications service provider to offer Voice, Data and Mobile Services. Its principal activities include topical anesthetic and international telecommunications services, higher measure Broadband and Internet products and service s, and communication and IT solutions. ! If you want to get a full essay, order it on our website: BestEssayCheap.com

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